Will Icona Pop's new single, I Love It, be this summer's smash hit? Can this be the tune that drunken holidaying European kids will be partying to throughout the sunny season, only to look back on it in years to come as being little more than a embarrassing novelty track that marvellously typifies the characterless era it was conceived in?
Worryingly, it may do so, only because the Swedes are so good at producing universally adored pop music, and also because singers, Caroline Hjelt and Aino Jawo, seem energetic enough to get the attention of their core market.
Sweden is hot property right now with everything coming out of the country turning to gold. Sweden's crime books, gritty genre movies and, according to some music aficionados, its pop music, has the world's attention right now. It seems Icona Pop is giving us one more reason to pay close attention to Nordic pop culture.
Yet, yet, if Swedish pop music is so great then why on earth must it continuously play such derivative homage to ABBA, forever either overlapping one girl's profile with the other's full face, or just basically shoehorning a two girls and two guys formation? (Ace of Bass, anyone?)
And if Sweden is so good then why have the girls of Icona Pop relocated to London?