The problem with blogging about music videos often concerns the lag between songs airing on radio stations and music labels not commissioning relevant visual accompaniments till long after. This may, at times, result in a sage pop culture blogger like I moving onto other things and not bothering to check up on the progress of said old song.
Lucky for Joseph Coward that this blog takes its job very seriously and keeps track of stuff most others would deem passé. It’s also rather cool that Joseph Coward is, in fact, the Hollywood actor Joseph Gordon-Levitt, who has gone all-method by relocating to east London and reinvented himself as an existentialist indie falsetto who croons in an affected British accent and all. He has duped all of us.