Saturday, 12 November 2011

-Music Videos on my Mind- Jus†ice’s “Stress”


The Americans are in love with French dance music right now. David Guetta is so popular in the US that he could properly run for Republican Vice President, and Daft Punk can have a major American library named after them if they so wish.

It's a shame that type of veneration isn't extended to French electro-pop duo Jusice, a band that is pretty popular in these parts but neglected elsewhere.

Then again, who can blame the Americans for eschewing Jusice when they put out music videos like Stress, a 6-minute clip that got banned by nearly every broadcaster on account of its violence and poor taste. A God-fearing puritanical province like America probably would have quaked with fear if it ever got an eye-full and ear-load of Stress.

Set in Paris' socially deprived banlieues, Stress has been accused of everything from stereotypical racism to abject realism. It presents a group of delinquent youths―some black, others Muslims―who go around Paris groping women, smashing things in, beating people up, terrorising pensioners and wrecking cars.

Directed by Romain-Gavras, Stress is the type of clip that typifies a post-MTV music video industry. At a time when music video channels are sticking to reality television fare, Stress is the kind of work that transcends ordinary methods of broadcasting. It was, and remains, a viral sensation; a word-of-mouse classic that exists to get attention.