-Music Videos on my Mind- Kreayshawn’s “Go Hard (La La La)”

Natassia Gail Zolot, or to use her performing name, Kreayshawn (get it?), is another one of those modern confections that drew notice through her homemade viral rap videos and went on to score a major record deal with Columbia. As a result Kreayshawn's music video for her latest song Go Hard (La La La) has received a serious upgrade and stands shoulder-to-shoulder with the most imaginative clips to be released this year.

Having been accused of exploiting black culture from rappers like Rick Ross and the Game, Kreayshawn is best thought of as a pop novelty, something that will, for the moment, extrapolate enough cash from her core Caucasian teen female market until the next product arrives to take her place. The problem is that the whole white girl rap act actually detracts from Zolot's real passion in life which is directing music videos. She attended Berkley Digital Film Institute on a full scholarship and was so good she landed the job of directing a video for the Red Hot Chilli Peppers, which the band then chose to bin and reshoot with another director.

For now, Kreayshawn is going to keep her day job as a rapper. Go Hard (La La La) does have its garish coloured charms, even enlisting the appearances of Zolot's former band members, V-Nasty and Lil Debbie, from her White Girl Mob days, evincing that what Kreayshawn may lack in credibility is made up for in loyalty.