It’s surprising that a song featuring such a bizarrely amateurish music video has become a BBC radio hit. Shows as varied as prime time middle-aged evening slots, to Saturday seriously early morning alternative club culture wind down shows, have chosen Rozi Plain’s soothing Jogalong as their tune of the moment.
London based Rozi is another addition to the ever popular genre of music I call nu-folk. Nu-folk is positively crap at the best of times, but it’s Rozi’s no-frills approach that is most welcome in this era of rubbish stadium embracing banjo acts like Mumford & Sons and The Lumineers. Rozi, for now, is keen for her songs to take centre stage, eschewing the desire to incorporate stylised professionalism and grossly heightened levels of theatrics. This is simple and honest song writing that mines the interesting interior life of its creator.
There is also something admirably UK about it all in that it’s dour and dowdy. That’s meant as a compliment because there’s something so truly British about keeping things depressingly simple. Also, Jogalong’s melody harkens back to the type of music featured in 1980s educational programmes, which perhaps explains why the BBC is all over it.