Tuesday, 17 April 2012
-Music Videos on my Mind- Feist’s “Bitter Sweet Memories”
Feist has made some stunning music videos in the past to accompany her songs. Her videos brim with creativity, design and always place Feist at the centre of everything that's happening.
Feist's new video for Bitter Sweet Memories is no different, well, apart from the fact the singer doesn't feature in the video once. Director Hollie Singer has cleverly taken inspiration from Argentinean photographer Iriana Werner's collection titled Back to the Future, which skilfully juxtaposes old photographs of people in their youth and restages the image with those very subjects, only now older, posing in exactly the same location and clothing (or lack of).
To be honest, the video wholesale lifts Werner's montages and puts it to Feist's music, but the images work so well with the singer's emotive lyrics that the two separate mediums effortlessly become one.
This is a gorgeous music video and an affecting song. This is what's possible when artists put real thought into the brilliant ways in which images can enhance a song's emotional resonances.