Tuesday, 3 April 2012

-Music Videos on my Mind- Nite Jewel’s “One Second of Love”

Upon watching the One Second of Love music video, one would swear Nite Jewel is a European artist, most probably Germanic. Her doe-eyed mein Fräulein appearance and performance art approach to making music justifies such suspicions.

It turns out Nite Jewel is not German. She's not even European. In fact, Nite Jewel is actually some Californian (by way of Canada) girl called Ramona Gonzalez who has taken extremely liberal amounts of inspiration from European electronic music―as well as the avant-garde styling of performers like Kate Bush and Björk―and reinterpreted them in her own unique way.

This is a mad music video. It's like an episode of Sex and the City that's been left in the sun for too long. It's creepy and odd. It's silly and eerie. It's worth watching.


  1. When the guy with the skull and the three girls entered the room, my brain exploded.

  2. Creepy and odd, but worth watching? That can't be good...

  3. Miss Nite and her video director must really love American Apparel. I love Sex and the City, and I really love Bjork. I have to admit, I do like this song - but since you've mentioned her Canadianism, I can't help but kinda giggle at her serious face. We American's like to gently) poke fun at Canadians...

  4. Very odd, but highly watchable, imo.